Situated at the foot of the Chernatitsa (Karabalkan) elevation, along the banks of the Chepelarska River, the beautiful town of Assenovgrad is a convenient starting point for a tour to the Western Rhodopes and especially to the Dobrostan Massif and Chernatitsa, which starts from Pamporovo and reaches the Thracian Lowland. There are beautiful caves, rock bridges and formations along the age-old coniferous forests. This interesting part of the Rhodopes is one of the most frequently visited by tourists and nature-lovers. The strategic branches of tourism in the municipality are:
• cultural and spiritual tourism
• hunting tourism
• ecological tourism
• scientific tourism
The municipality of Assenovgrad is a place with numerous chapels (about 190), churches (about 30) and monasteries (4). There are also a great number of Thracian mounds, which, regrettably, have not been researched yet. The total number of architectural monuments in the municipality is 108.
Assenovgrad has a millennia-old cultural and historical heritage. The favourable combination of a mountain and a plain, the mild climate, the fertile soil, and also the strategic position at the entrance of the most convenient pass through the Rhodopes, are the reasons why the Assenovgrad region has been populated since earliest antiquity. One of the most interesting prehistoric objects on the municipality's territory is situated in the village of Dolnoslav in the Lopkite area. The first and the only Neolithic cult centre in Bulgaria and the whole world, which served the religious and other spiritual needs of the whole Southern Bulgaria's prehistoric inhabitants, was discovered and researched there. According to archaeological data, a Thracian settlement, which was preserved in the Roman period, existed in the site of the present town. There is no evidence of the antique town's name. There are numerous monuments left after the Thracians, which testify their rich material and spiritual culture. The Thracian rock sanctuaries are exclusively interesting not only to specialists, but also to tourists. Four sanctuaries of the Thracian Horseman - the most worshipped deity by the Thracians in the Roman era - were discovered in the Assenovgrad region.
The Historical museum with its three sections: Archaeology, Revival and Ethnography. – 1, Trakia Square, phone 0331 22150.
Ethnographic exhibition presenting the domestic style of living and culture of a rich urban family.- 31, Stanimaka Str., phone: 0331 24030.
The working hours of the two museums: Monday through Friday from 9.00 a.m. to 12.00 a.m. and from 2.00 p.m. to 5.00 p.m.
There is also a Paleontological museum. Some skeletons and fossils of animals which lived 7-8 million years ago were found. Phone: 0331 23736
Working hours: Monday through Friday 9.00 a.m.-12 a.m. and 2.00 p.m.-5.00 p.m. Saturday 9.00 a.m.- 4.00 p.m.
Winery and Vineyards Museum – 6, Bulair Str.
The town has several Renaissance style houses with original architecture and beautiful carvings – 30, Stamenka Street and 2, Bachkovska Street.
2 km south of the town you can see the historical Assenova Fortress.
11 km south of Assenovgrad the famous Bachkovo Monastery and the village of Bachkovo are situated. The guides are available in the monastery each day of the week from 8.00 a.m. to 4.00 p.m. 8 km east of the town the “St. Nedelya” Arapovski Monastery is situated – one of the few monasteries built up in the fields.
One of the most interesting prehistoric sights was found in the village of Dolnoslav. There is the only well studied cult centre which served the religious needs of the prehistoric inhabitants of present South Bulgaria and North Greece. To reach this site you can take the buses running in the direction of Kardjali.
9km away from the town the world famous reserve “The Red Wall”(total area of 3029 hectares) is located. More than 600 species of plants grow there, a great part of them are included in the “Red Book”.
45km south of Assenovgrad Krastova Gora (The Crest Forest) is located. The place is considered holy – if someone spends the nights there, there is a chance for him to be cured, if ill.There is a regular bus transport to the village of Borovo. From there one may go on by own transportation vehicle or by foot (1-1.30 hours walk).
3 km from the town is the village of Kuklen and 23 km from Assenovgrad is the village of Narechenski bani.
Other places of interest in/near Assenovgrad