Many hotels in Bansko decided to change their marketing strategy in order attract traveller’s interest this summer. Bansko offers versatile tourist product for a summer holiday and also business events.
‘We have depicted the traditional wedding in the mountains and we suggest wedding couples to held their wedding ceremony in a traditional Bansko style at to 1200 m .’, said General Manager of 4*Spa Hotel Villa Roka .
We have included customs that typical of the region and allow the couple and guests to be dressed in Bulgarian national costumes and participate in the wedding rituals.



The hotel offers various possibilities for summer tourism - hiking in the mountains and the beautiful region, sporting activities and interesting experiences such as rock climbing, fishing, cycling tours, paint ball. Those who prefer to plan their vacation in advance can book excursions online. The idea is to add opportunities for the diversification of summer tourism and think out of the box. Indeed summer mountain tourism is often associated with the hotel, spa, tavern, hiking, however, more entertainment options are imperative in order for us to develop truly impressive tourist product for summer holidays., states Milen Iliev.
In his opinion, these opportunities are appealing not only for holidaymakers, but also business clients. They combine perfectly with opportunities of MICE in Villa Roka and enable MICE being offered with different options in order diversify the uniform options for seminars and conferences.
In addition, we have developed conference packages that meet the demand of boutique products (Vitality Package, Conference Package, Chocolate Temptation, etc.). These packages include meals, coffee breaks and use of conference facilities that actually makes it very easy for organizers to calculate the final cost. Having in mind that 20 hotels in Bansko will remain closed this summer season, it seems that summer months will be very busy for the sumptuous Lucky Aparthotel Bansko.



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