‘Feel the magic’ ad spot-Bulgaria’s tourist product
Anita Valentinova, source: www.magelanbg.com/, 08 September 2010
Feel the magic-Bulgaria's ad aired at European Tv channels
Picturesque Bulgaria will be advertised as a year-round tourist destination on major European TV channels-Euronews, Eurosport, National Geographic Channel and Discovery Channel. People from all over the world saw the advertisement ‘Feel the magic’ on the 6th of September 2010 for the first time.
In two ad campaigns, the ad ‘Feel the magic’’ that reveals Bulgaria’ beauty and tells the glorious history of Bulgarians will be aired more than 3166 times. The first campaign is from 6th of September until 26th of December 2010 and the second one will start on 31st of January 2010 and finish on 27th of March 2011.
The funding for the advertising campaign amounts to 7,5 M BGN and will be financed through a project under the EU operational program "Regional Development". All advertisement spots will be Bulgarian, English, German, French and Russian.
Although Bulgaria is a year-round holiday destination with an ample choice of destinations and natural resources, it will be mainly presented as summer and winter tourist destination. Additional materials and information guides will be available on the websites of the four channels.
Both advertising campaigns aim at informing more than 608 million households all over the world about the opportunities for holidays in Bulgaria. Naturally, all ad spots will also focus on the cultural and historical sites in Bulgaria and the beautiful nature.
Ad videos last about 30 seconds and they will be aired mainly in the prime times.