Varshets spa and wellness resort marked 160 year anniversary
Anita Valentinova, source: HoReMag, 12 August 2010
Bulgaria’s favourite SPA and wellness resort Varshets has marked 160th anniversary since it was announced as a spa resort, 60 years of its announcement as a spa and wellness resort of national significance and 100 years anniversary of the contraction of the first mineral bath in Bulgaria.
Many festivities marked the three anniversaries of the picturesque SPA resort.
Varshets used to be rather popular wellness destination during the communism period, however, nowadays its popularity has been decreased due to the lack of proper promotion and therefore it welcomes only 22 000 visitors per year.
According to the representatives of the local tourism business, the government and the local business should work on improving the infrastructure of the region in order to develop the town as a SPA resort.
The municipality plans to invest in the restoration of the local park zone. A suitable solution will be the development of the infrastructure and the construction of a tunnel that will shorten the road between Bulgaria’s capital city Sofia and Varshets with nearly 50km.
The head of the Bulgarian Hotelier and restauranteur association, Mr. Blagoy Ragin proposed the organization of a regional meeting of representatives of the government, the municipalities and the business in north-western Bulgaria. The tourism industry aims to offer the contraction of a tunnel, which will shorten the road between Sofia and Varshets with up to 50 km. The association also aims to present the north-western part of Bulgaria as an united tourism destination.